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Clubhouse Enhancement 5-28-21


May 28, 2021

Fellow Windstar Members:     
I am pleased to take this opportunity to  follow up on our May 12 meeting and further explain the reasons why your Board is asking members to enthusiastically support our clubhouse enhancement project. In our view and the view of the many talented  members who have assisted in the development of this proposal, this project will enable us to use our unique location to become the Naples golf and lifestyle club of choice. I also want to advise you of the current plan for further communication.

In recent Windstar annual surveys we have seen a strong preference  from our members for more casual dining, more outdoor dining and enhanced wellness and fitness. Prospective members are too frequently commenting that our facilities look dated and tired. Further, a growing number of prospective members are deferring committing to Windstar until they have more clarity on the Club’s willingness to invest in its future.
The Board decided to engage an architect to develop a conceptual plan to bring to the membership for consideration, and ultimately a vote. At the same time, in a desire to make the process powerfully member driven, we invited members to volunteer to be part of a  Clubhouse Enhancement Committee (CEC). We were gratified by the number of volunteers and the talents they brought to the committee. The CEC worked closely with the architect, developed a plan and obtained Board support for an initial conceptual plan. 14 member meetings, attended by 250 members, were held to share the initial plan and seek member reaction and feedback. Two Zoom meetings were also held. A member survey was sent out and was responded to by 348 members. The CEC took all the member input and modified the initial design. Your Board approved the design and the proposed project was shared with you on May 12.

At that time we also shared the preliminary estimates of the capital costs to do the project. We estimated that the proposed project can be funded by a cost to a member of no more than $250 per month for golf members and $125 per month for social members. These costs would continue for the duration of the bank loan, which we currently expect to be 10 years. It is important to note that these estimated costs are separate and distinct from the capital dues you currently pay. Those capital dues pay for the use and anticipated replacement of existing Club assets. For example the bunker/tee renovation project now under way is being paid for from existing capital reserves.

As mentioned at the May 12 meeting, we have engaged Club Benchmarking to help us evaluate the impact this Club enhancement may have on our operating costs. These costs are reflected in your dues, and we anticipate receiving this data in the near future. Operationally, we are anticipating that we will repurpose much of the space currently used for formal dining. Private parties, wine dinners and possibly hosting outside events are some possibilities. We expect to report to you on the results of this study in June.

Yes, we all are very mindful of the costs involved in a transformational project like this. But not doing this project runs the risk of allowing our infrastructure to become inadequate to meet the needs of our existing members and/or to excite an ongoing stream of prospective members. We anticipate sending you a package in July, that will include the final design and funding plan for your consideration and vote.

David Shunk for the Board of Directors

Click here for proposed plans and additional renderings